Jeevida

Jeevida is a Pathlab and fitness center located in Bavdhan, Pune, owned by Dr. Rahul Badhe (B.A.M.S, M.Sc, Food and Nutrition). The center combines healthcare diagnostics with fitness and nutrition services to promote overall well-being. Infiiloom is a leading legwear solution provider and a trusted partner to leading apparel brands and retailers globally. They make socks for all genders. Their product range includes formals, casual, medical and athletic socks constructed in flat knit, cushioned and selects cushioned styles.

  • Jeevida Branding
  • Social Media Strategy
Project Goals:

Infiiloom is an organization who fulfill the customer's expectations about their legwear. Infiiloom is headquartered in Pune, India, with global sales offices in Winston-Salem, USA, London, UK and Dubai, UAE. They believe in maximizing value to customers and are driven by pillars of Passion, Trust, Commitment and Timeliness.

The project aimed to establish a strong brand identity for Jeevida. It covered all aspects of branding, including logo design, stationery, brochures, pamphlets, and path lab branding. Additionally, the goal was to manage creative social media campaigns and generate high-quality leads through Facebook and Instagram.

  • IndustryHealthcare Diagnostics
  • ServicesFitness and Nutrition
Challenges
  • Designing branding elements that effectively represent the theme of health and wellness.
  • Creating social media content that balances creativity with medical accuracy and reliability.
  • Utilizing social media platforms effectively for lead generation in the healthcare sector.
Solutions

Comprehensive Branding Strategy: Developed a cohesive visual identity, including a logo, stationery, brochures, pamphlets, and pathlab branding to ensure brand consistency. Social Media Ad Design: Created visually appealing and research-backed ad campaigns based on user behavior and competitor analysis. Creative & Informative Content: Designed social media content that educates users about health and wellness while maintaining engagement. Lead Generation Approach: Highlighted user pain points and showcased expert solutions to drive inquiries and conversions.

Outcomes

Increased Traffic: Significant growth in website and social media visits. Higher User Engagement: Improved interactions and audience retention through valuable content. Maximum Lead Generation & Retention: Optimized ad campaigns resulted in a higher number of quality leads and long-term customer relationships.